Category: E-Books

Relevancy and currency are what engages today’s marketing students: Armstrong 6th’s Canadian Edition is now on a currency-driven, 2-year cycle; and, loaded with interactivity. This latest new content model, rich with interactive widgets and assessments also features the benefits of (COCO) Lesson Presentations; ensuring that PEC meets the needs of

Discover how empirical researchers today actually apply and think about econometric methods with the professional, practical approach in Wooldridge’s Introductory Econometrics: A Modern Approach, 6th edition (PDF). Unlike traditional ebooks, this unique presentation demonstrates how econometrics has moved beyond just a set of abstract tools to become genuinely useful for

Oxford Studies in Metaethics, Volume 14, (PDF) is the only publication dedicated exclusively to original philosophical work in the foundations of ethics. It offers an annual selection of much of the best new scholarships being done in the field. Its extensive purview includes work being done at the intersections of

Tepperman/Meredith’s Consumer Society, (PDF) offers the clearest, most comprehensive examination of consumerism and consumer behavior presently available. Taking an intersectional and interdisciplinary approach and drawing on insights from a broad range of fields, including sociology, market research, psychology, economics, history, and philosophy, the authors consider the roots, current state, and

After the publication of the popular first edition, planetary and stellar scientists have produced numerous new theories, observations, and interpretations, including the “demotion” of our previous ninth planet Pluto as a dwarf planet. Including all of these new discoveries, Planetary Science: The Science of Planets around Stars, 2nd Edition, (PDF)