Category: E-Books

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

The Oxford Case Histories in Lung Cancer eBook contains a comprehensive selection of 40 clinical cases that reflects the multidisciplinary approach to the management of lung cancer. Written by authors specialising in respiratory medicine, pathology, oncology, palliative care, radiology, and thoracic surgery, the cases cover both incidents commonly faced in

From the basic science underpinnings to the latest developments in medical and surgical care, Campbell-Walsh-Wein Urology, 12th Edition, (PDF) provides a breadth and depth of coverage you won’t find in any other urology reference. Now in three manageable volumes, the revised 12th Edition is a must-have text for students, residents, and

Contemporary Abstract Algebra, 9th edition (PDF) provides a solid introduction to the traditional topics in abstract algebra while conveying to college students that it is a contemporary subject used daily by working physicists, computer scientists, mathematicians, and chemists. The highly recommended textbook includes numerous tables, figures, photographs, computer exercises, biographies,

Kinicki/Fugate Organizational Behavior: A Practical, Problem-Solving Approach 2nd edition (PDF) develops college students’ problem-solving skills through a consistent integrated three-step problem-solving approach that lets them immediately put research-based knowledge into practice in their professional and personal lives. Organizational Behavior: A Practical, Problem-Solving Approach 2e explicitly addresses Organizational Behavior (OB) implications