Category: E-Books

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, In Essentials of Marketing Management 2nd edition (PDF), the expert authors Lancaster and Massingham’s

Incorporating the feeling, thinking, and behaving dimensions of human experience, Corey’s best-selling ebook, Theory and Practice of Counseling and Psychotherapy, 10th Edition, (PDF) helps college students compare and contrast the therapeutic models expressed in counseling theories. Corey introduces university students to the key theories (psychoanalytic, family systems, Adlerian, existential, Gestalt,

Cowan’s Microbiology Fundamentals: A Clinical Approach 2nd edition (PDF) is The Perfect Fit to align with your course. Here is why: The expert author team includes a practicing nurse to help all students see how the content fits in their lives and relates to their future career on each page.

Why do human beings find some tone combinations consonant and others dissonant? Why do we make music using only a small number of scales out of the billions that are possible? In the ebook Music as Biology: The Tones We Like and Why (PDF), author Dale Purves shows that rethinking

Artificial Intelligence: A Modern Approach 3rd global edition (PDF) offers the most comprehensive and up-to-date introduction to the practice and theory of artificial intelligence (AI). Number one in its field, this etextbook is ideal for 2 or 1-semester, undergraduate or graduate-level courses in AI. Dr. Peter Norvig, contributing Artificial Intelligence: