Hoffman and Bateson’s Services Marketing: Concepts, Strategies, and Cases, 4th edition (PDF) examines the use of services marketing as a competitive tool from a uniquely broad perspective. The textbook explores services marketing not only as an essential focus for service firms but also as a source of competitive advantage for
The Canadian Business and the Law, 7th Edition, (PDF) continues to be the preeminent resource for business students who need an understanding of the pivotal role the law plays in all business decisions. This product was the first to bring a risk management approach to Canadian business law textbooks and
A Companion to the Anthropology of Environmental Health (PDF) presents a collection of readings that utilize a medical anthropological approach to explore the interface of the environment and humans in the shaping of illness and health around the globe. Analyzes the conditions of social and cultural transformation that accompany environmental
Introduction to Solid Modeling using SolidWorks 2017 13th edition (PDF) primarily consists of nice chapter-long tutorials, which introduce both basic concepts in solid modeling (such as part drawing creation, modeling, and assembly modeling) and more advanced applications of solid modeling in engineering design and analysis (such as sheet metal bending,
Pediatric and Neonatal Mechanical Ventilation: From Basics to Clinical Practice (PDF), written by outstanding authorities from all over the world, this comprehensive new etextbook on pediatric and neonatal ventilation puts the focus on the effective delivery of respiratory support to infants, children, and newborns. In the early chapters, developmental issues