Category: E-Books

Assist all students to learn how to create value through customer connections and engagement In an increasingly, fast-changing digital and social marketplace, it’s more important than ever for marketers to develop significant connections with their customers.  Kotler & Armstrong’s Principles of Marketing, 17th edition, (PDF) helps marketing students understand today’s

Hershel Raff (Medical College of Wisconsin), Eric Widmaier (Boston University), and Kevin Strang (University of Wisconsin) have taken on the challenge of preserving the strengths and reputation of Vander’s Human Physiology: The Mechanisms of Body Function. Moving outside the listing of only facts, it emphasizes the causal chains of events that

Completely illustrated in color, this PDF ebook, The Practice of Surgical Pathology: A Beginner’s Guide to the Diagnostic Process 2nd edition lays the foundation of practical pathology and provides a scaffold on which to build a knowledge base. It includes basic introductory material and progresses through each organ system. Within each

Roger Miller’s BUSINESS LAW TODAY: STANDARD EDITION, 11th edition (PDF) combines the authoritativeness, legal credibility, and comprehensiveness of a traditional business law ebook with strong visual appeal and reader-friendly features. This ebook’s very engaging and high-interest presentation is complemented by the essential detail and information necessary to completely explain business

The acclaimed ebook Principles of Taxation for Business and Investment Planning 2020 (PDF) focuses on the role taxes play in business and investment decisions, presenting the general roles of taxation and discussing its implications for all tax-paying entities before delving into a specific exception. The benefit of this approach is