Category: E-Books

This ebook, Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly

An indispensable reference for college students enrolled in any economics or business program, Ragan: MacroEconomics 15th Canadian Edition (PDF) is a classic, mature-edition textbook known for its detail, material, breadth, rigor, and balance. It provides clarity without any intellectual compromise and is considered the most trusted and reliable textbook for

Economics, 5th Edition (PDF) by Hubbard and O’Brien makes economics relevant by demonstrating how real businesses use economics to make real-life decisions every day. One of the primary challenges of teaching Principles of Economics is fostering interest in concepts that may not seem applicable to econ students’ lives.  Regardless of

System Center 2016 Virtual Machine Manager Cookbook 3rd Edition (ePub/PDF) is part of the System Center suite to configure and manage datacenters and provides a unified management experience on-premises and Azure cloud. This ebook will be your best companion for everyday virtualization needs within your organization, as it takes you

Autocratization in post-Cold War Political Regimes, (PDF) deals with post-Cold War processes of autocratization, that is, system change towards autocracy. While these processes are increasing in number and frequency, autocratization remains a comparatively understudied phenomenon, especially its latest manifestations. In this volume, the authors provide one of the first cross-regional