Category: E-Books

Grewal and Levy’s Marketing 6th edition shows today’s social, mobile and digital college student population how marketing adds value and how firms rely on value for establishing long lasting relationships with their customers. Underscoring that even the best services and products will go unsold if marketers cannot communicate their value,

An engaging, research-based introduction to modern social psychology. A breakthrough textbook that maintains its relevance and exceptional approach edition after edition, The Social Animal 12th edition (PDF) provides you a brief, gripping introduction to modern social psychology. Through lively presentations of important research, vivid narrative, and intriguing examples, Elliot Aronson

The top textbook in sport and exercise psychology is back in a revamped Seventh Edition, and its fascinating introduction to the field raises the bar once more. Foundations of Sport and Exercise Psychology 7th Edition (PDF) provides a comprehensive overview of sport and exercise psychology for both students and new

Now you can truly visualize economics with the most student-friendly economics textbook on the market: Irvin Tucker’s Macroeconomics For Today, 9th edition. Written by a national award-winning educator Irvin Tucker, MACROECONOMICS FOR TODAY 9th edition (PDF) clearly presents concepts using a writing style that is clear and engaging, no matter

Trump, Twitter, and the American Democracy (PDF) takes a social science approach to address two linked questions: (1) what does Donald Trump say on Twitter? and (2) why? After entering the 2016 Presidential Election, Donald Trump’s tweets have been a major part of his communications strategy with the public. While