Category: E-Books

This bestselling etextbook, titled “Descriptive Inorganic Chemistry 6th edition”  gives college students a less rigorous, less mathematical way of learning inorganic chemistry, using the periodic table as a context for exploring chemical properties and uncovering relationships between elements in different groups. The awesome authors help chem students understand the relevance

The Real World: An Introduction to Sociology 5th edition (PDF) succeeds in classrooms because it focuses on the perspective that college students care about most―their own. In each chapter, authors Jill Stein and Kerry Ferris use examples from everyday life and popular culture to draw college students into thinking sociologically

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

Kevin Archer’s eBook, The City: The Basics (PDF) provides a brief yet compelling overview of the study of cities and city life. The ebook draws on a range of perspectives – political, cultural, economic, and environmental aspects are all considered – to provide a broad comparison of the evolution of

This ebook Love and Intimacy in Online Cross-Cultural Relationships: The Power of Imagination (PDF) challenges assumptions about the motivations that drive women from relatively poor, developing countries to use intermarriage dating sites to find partners from relatively wealthy, developed countries. It is generally assumed that economic deprivation or economic opportunities