Category: E-Books

Principles of Human Physiology, 5th Edition integrates clinical connections and stimulating critical thinking questions in a clear and engaging visual presentation that makes it easy for you to understand, learn, and apply key physiological processes. The new 5th Edition includes even more assessment questions and dynamic new features including new

The broad foundation of this ebook is laid on the conceptual discussions on consumer theories and applied arguments on changes in consumer behavior. Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making, (PDF) discusses the behavioral impact of consumes on marketing decisions across the business cultures, and evaluates the

Discover Sociology 3rd edition (PDF) explores sociology as a discipline of curious minds, with the conceptual, theoretical, and empirical tools needed to analyze, understand, and possibly even change the world. Organized around the four main themes of The Sociological Imagination, Power and Inequality, Technological Transformations of Society, and Globalization, each

Economics of Strategy, 7th edition (PDF) focuses on the key economic concepts college students must master in order to develop a sound business strategy. Ideal for undergraduate business strategy and managerial economics courses, Economics of Strategy 7e offers a careful yet accessible translation of advanced economic concepts to practical problems

Engineering Economy 16th edition by William G. Sullivan, Elin M. Wicks, and C. Patrick Koelling is intended to serve as a textbook for classroom instruction in undergraduate, introductory courses in Engineering Economics. It also serves as a basic reference for use by practicing engineers in all specialty areas (e.g. civil,