Category: E-Books

Marketing Strategy and Competitive Positioning 6th edition (PDF) deals with the process of implementing and developing a marketing strategy. The ebook focuses on competitive positioning at the heart of marketing strategy and includes an in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily

This ebook, Cancer Driver Genes: Methods and Protocols (PDF) presents protocols for the identification of genetic drivers of cancer. Chapters guide readers through a brief history of cancer gene discovery, in vitro approaches, in silico approaches, and in vivo approaches using forward genetic screens in mice. Written in the highly successful Methods in Molecular Biology series format, chapters

Providing a complete portal to the world of case study research, the Case Study Research: Design and Methods 5th Edition (ePub) of author Robert K. Yin’s bestselling textbook offers clear and comprehensive coverage of the design and use of the case study method as a valid research tool. The ebook

This comprehensive ebook, Hybrid Imaging in Cardiovascular Medicine – Imaging in Medical Diagnosis and Therapy, focuses on multimodality imaging technology, including overviews of the instruments and methods followed by practical case studies that highlight use in the detection and treatment of cardiovascular diseases. Chapters cover SPECT-CT, PET-CT, SPECT-MRI, PET-optical imaging, PET-MRI,

Innovation Dynamics and Policy in the Energy Sector (PDF) discusses the process and future of global innovation in the energy sector centered on the innovation leadership example of Texas. The ebook proposes that the positive dynamics of Texas energy sector innovations arise from a confluence of factors, including the management