Category: E-Books

Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling

In the initial half of the twentieth century, Ozzie Simmons, Jack Trice, and Johnny Bright played college football for three Iowa institutions: the University of Iowa, Iowa State University, and Drake University, respectively. At a time when the irresistible majority of their opponents and teammates were white, the three men,

A practical introduction to the engineering science and mathematics needed for engineering study and practice. John Bird’s Science and Mathematics for Engineering, 6th Edition, (PDF) is an introductory textbook that assumes no previous background in engineering. This latest new sixth edition includes the fundamental scientific knowledge that all trainee engineers

This is the eBook of the printed book and may not include any website access codes, media, or print supplements that may come packaged with the bound ebook. This brief, up-to-date text provides student-friendly examples of all theoretical approaches that focus on the complex relationships between 21st-century cultures, social structures,

CURRENT Diagnosis and Treatment Pediatrics, 24th Edition, (PDF) is a brief, yet comprehensive source of current information on the medical problems of children –– from birth till adolescence Complete with accessible guide to normal laboratory values Presented in the consistent, easy-to-follow CURRENT format Includes detailed descriptions of diseases in addition