Category: E-Books

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, In Essentials of Marketing Management 2nd edition (PDF), the expert authors Lancaster and Massingham’s

Learn the complexities of the U.S. income tax code and master the most important areas of tax law with Whittenburg/Gill’s market-leading Income Tax Fundamentals 2019 (PDF). This practical, concise introduction to today’s tax preparation uses a unique, step-by-step workbook format that integrates actual tax forms. A clear presentation presents the most up-to-date

For one-semester undergraduate or graduate courses in accounting information systems. Accounting Information Systems, 15th Global Edition (PDF) delivers the most unprecedented coverage of each major approach to teaching AIS, giving teachers the opportunity to reorder chapters and focus the material to suit their individual course needs. The 15th Edition, Global

Data Abstraction and Problem Solving with C++: Walls & Mirrors, 6th edition (PDF) provides a firm foundation in data abstraction that emphasizes the distinction between specifications and implementation as the basis for an object-oriented approach. Software engineering principles and concepts as well as UML diagrams are used to enhance programming

Inducible Lymphoid Organs (PDF) sheds new light on “inducible” lymphoid organs (ILOs): antigen presentation sites that are generated de novo in peripheral tissues under several pathogenic conditions. Accomplished immunologists show that the physiological role of these ILOs is entirely different from that of central lymphoid organs, i.e., the lymph nodes