Category: E-Books

In No B.S. Direct Marketing 3rd edition (ePub), author Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a shortlist of little-known, radically different, profit-proven direct mail strategies for ANY business.

Managing skills is at the core of Human Resources Management. Based on previous literature and realized with researchers from Magellan, the Research Center in Management in Lyon, Skills Management: New Applications, New Questions (PDF) examines how different skills can be analyzed at the collective and individual levels, and investigates the

Schaefer’s Sociology in Modules 4th edition (PDF) offers approachable content in a flexible, and well-organized teaching format. This comprehensive program allows all the instructors to choose the content they would like to introduce and present it in a layout that their students can manage. Connect (not included in this sale),

McGraw-Hill Education’s teaching and digital learning tools are constructed on the solid base of Connect Core Concepts in Health’s authoritative science-based content. Connect Core Concepts in Health, BRIEF, 16th Edition, (PDF) is written by experts who work and teach in the fields of exercise, science, medicine, health education, and physical

Modern and rigorous ―the #1 textbook for Intermediate Microeconomics from the chief economist at Google. This best-selling textbook, Intermediate Microeconomics: A Modern Approach, 9th Edition, (PDF) is still the most contemporary presentation of the subject. The Varian approach offers college students tools they can use on exams, in the rest