Category: E-Books

The broad foundation of this ebook is laid on the conceptual discussions on consumer theories and applied arguments on changes in consumer behavior. Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making, (PDF) discusses the behavioral impact of consumes on marketing decisions across the business cultures, and evaluates the

In an age of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically evaluate their position in the market and implement new marketing plans. Samanta‘s Strategic Marketing in Fragile Economic Conditions (PDF) offers relevant theoretical frameworks and the latest empirical research findings

Social Engineering: The Science of Human Hacking, 2nd edition (PDF) reveals the craftier side of the hacker’s repertoire—why hack into something when you could just ask for access? Undetectable by firewalls and antivirus software, social engineering relies on human fault to gain access to sensitive spaces; in this ebook, renowned

Make research relevant by a storytelling strategy. Social Psychology 9th edition (PDF) introduces the key concepts of the field by way of an acclaimed storytelling method that makes research relevant to college students. Drawing upon their extensive expertise as researchers and teachers, Elliot Aronson, Tim Wilson, Robin Akert, and new

Mariella Hoefnagels‘ passion as a classroom instructor is evident in Biology: Concepts and Investigations 4th edition (PDF), an introductory biology etextbook written to explain the general concepts of biology at a level of detail that allows science students to understand concepts, rather than memorize details. New digital resources, tutorial animations