Category: E-Books

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

Sexty’s Canadian Business and Society 4th edition (PDF) is a Canadian ground-up textbook that provides a broad overview of the Canadian business system, its interrelationships with society and the expectation of ethics in business, and business’s adherence to moral standards. In addition to three keywords: ethics, responsibilities, and sustainability, Robert

Don’t just study Economics – learn to think like an economist with Sloman, Garratt and Guest’s best-selling textbook and support package. Economics 10th edition (PDF) by Sloman, Garratt, and Guest is known very well and quite loved for its active learning, college-student-friendly approach, and unrivaled lecturer and student support. Retaining

Engineering Mechanics: Dynamics, 9th Edition, (PDF) offers a solid foundation of mechanic’s principles and assists students develop their problem-solving skills with a wide variety of engaging problems related to engineering design. Now in its 9th Edition, the ebook continues to assist college students to develop their problem–solving skills with an

From top authorities, this significantly revised and expanded handbook is a highly regarded reference in a swiftly growing field. Handbook of Self-Regulation: Research, Theory, and Applications, 3rd edition (PDF),  thoroughly explores the conscious and unconscious processes by which people manage their behavior and emotions, control impulses, and strive toward desired