Category: E-Books

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, In Essentials of Marketing Management 2nd edition (PDF), the expert authors Lancaster and Massingham’s

As aircraft flew faster, higher, and farther in the early days of flight, pilots were exposed as inefficient, vulnerable, and dangerous. They asphyxiated or got the bends at high altitudes; they spiraled to the ground after encountering clouds or fog; they fainted during high-G maneuvers Their capacity to commit fatal

The Manual of Travel Medicine 4th Edition (PDF) is a well-received ebook and it provides an up-to-date and authoritative resource to support good practice in travel medicine, a field that has evolved substantially in recent years. Recently, there has been intensified monitoring of health problems among travelers (esp due to

Assist all students to learn how to create value through customer connections and engagement In an increasingly, fast-changing digital and social marketplace, it’s more important than ever for marketers to develop significant connections with their customers.  Kotler & Armstrong’s Principles of Marketing, 17th edition, (PDF) helps marketing students understand today’s

Intended for people interested in management and Human Resources in China, Human Resources Management in China, (PDF) is a compilation of original and researched case studies on a variety of HR issues happening in Chinese organisations, both privately-owned and part of multi-national enterprises, and how these issues are solved by