Category: E-Books

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

Healthcare Management, 2nd Edition (PDF) offers a comprehensive and systematic overview of the organizational forms and management instruments applied in managed care. Within the global discussion on the structure of healthcare systems, managed care is an increasingly vital topic. Over twenty years managed care approaches have basically influenced healthcare systems

Who are the people of India? What are their human rights? What are their claims on the Indian Constitution and on democracy? As a part of Samruddha Bharat Foundation’s series Rethinking India, We the People: Establishing Rights and Deepening Democracy (ePub) brings together a set of essays that explores the interesting

Discover Sociology 3rd edition (PDF) explores sociology as a discipline of curious minds, with the conceptual, theoretical, and empirical tools needed to analyze, understand, and possibly even change the world. Organized around the four main themes of The Sociological Imagination, Power and Inequality, Technological Transformations of Society, and Globalization, each

Ideal for undergraduates or graduates with little or no science background, Foundations of Earth Science 8th edition provides a highly visual, student-friendly, non-technical survey of our physical environment with balanced, up-to-date coverage of geology, astronomy, meteorology and oceanography. Foundations of Earth Science (PDF) is the brief, ebook version of the