Category: E-Books

Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling

Making a successful video game is very difficult. The Gamer’s Brain: How Neuroscience and UX Can Impact Video Game Design (PDF) will help you overcome many related problems. Even games that are successful at launch may fail to engage and retain players in the long term due to issues with

Sensation and Perception, 10th edition (PDF) tells the amazing story of perception — how experiences are made by your senses and how you use these experiences to communicate with the environment. You might be amazed to know that though perception is easy — we see, feel, hear, touch, and experience

Fuzzy social choice theory is useful for modeling the uncertainty and imprecision prevalent in social life yet it has been scarcely applied and studied in the social sciences. Filling this gap, Application of Fuzzy Logic to Social Choice Theory (PDF) provides a comprehensive study of fuzzy social choice theory. The

This ebook, “A Psychology of Culture ” a thought-provoking treatise explores the essential functions that culture fulfills in human life in response to core physiological, psychological, and existential needs. It synthesizes diverse strands of empirical and theoretical knowledge to trace the development of culture as a source of morality, identity,