Category: E-Books

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

West’s Pulmonary Pathophysiology: The Essentials 9th edition (PDF) offers accessible explanations of disease processes that affect the respiratory system. This best-selling companion to West’s Respiratory Physiology, 10th Edition, has served generations of students. Dr. John B. West, together with a new co-author Dr. Andrew M. Luks, presents the vital knowledge

Managing Change (PDF) is about employing health care reforms, policies, and programs and policies into everyday practices. The ebook studies organizational change in health care as affected by contemporary policy and management concepts and provides and applies theoretical perspectives. NOTE: The product only includes the ebook Managing Change: From Health Policy

Kory Floyd’s approach to interpersonal communication stems from his research on the positive impact communication has on our well-being and health. Floyd’s Interpersonal Communication 3rd edition (PDF) personalizes learning for every student no matter who they are or where they are ensuring that they come to your class prepared with

Pharmacotherapeutics for Advanced Practice Nurse Prescribers 4th edition (PDF) gives in-depth information you need to be a safe and effective prescriber of medications. This exceptional textbook builds your knowledge of pharmacology by 1st providing an overview of pharmacologic principles and then teaching you how to apply those principles to a