Category: E-Books

Social Marketing in Action, (PDF) presents students with real-world social marketing case studies from different countries and areas around the world, taking learners from classroom theory to practice. The main objective is to clearly portray to marketing students distinct, identifiable steps that are vital for successful social marketing campaigns. Essential

Consumer Psychology, (PDF) approaches consumer psychology from a unique perspective – it covers the entire lifespan, from birth to old age. Youth and childhood are not discussed as special, different, and remote areas from the rest of consumer research but are incorporated into our development as humans. Consumption is observed

This advanced, pedagogically driven textbook explains difficult concepts in a student-oriented manner. Chemistry: A Molecular Approach, 3rd Canadian Edition, (PDF) provides a rigorous and accessible treatment of general chemistry in the context of relevance. Chemistry is presented visually through multi-level images― molecular, macroscopic, and symbolic representations―helping college students see the

This ebook Reinforced Concrete: Design, Performance, and Applications (PDF) reviews the design, performance, and applications of reinforced concrete. Concrete is one of the most used materials in the construction industry all over the world. In structural systems, the combination of steel reinforcement bars and concrete gives rise to reinforced concrete

Intended for the one-semester course Seeley’s Essentials of Anatomy & Physiology, 10th Edition, International version (PDF) is written to let instructors the ability to accomplish one overall aim: to teach the basics of A&P while instilling the skill of problem-solving. Seeleys Essentials of Anatomy and Physiology 10e Global By learning