Category: E-Books

Integrated Advertising, Promotion, and Marketing Communications 8th global edition speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This textbook covers

Your guide to keeping the heat on Whether you’re a veteran or an apprentice HVAC technician, you know that technology changes and you need to keep up. The fully reviewed guidebook, Audel HVAC Fundamentals, Volume 2, 4th Edition, (PDF) includes everything you need to know to install, maintain, and fix

Lighting is one of the most vital aspects of any photograph. The best images create drama and dimension, which goes beyond formulas and lighting recipes. In Lighting for Photographers: An Introductory Guide to Professional Photography, 2nd Edition, (PDF) commercial photographers and instructors Joe Lavine and Brad Bartholomew provide an exclusive

Professional practice in the design and implementation of employee survey programs has progressed tremendously over the last decade. Improvements in technology and passionate new interest in talent analytics have integrated to create a stimulating space with a good deal of innovation along methodological lines, matched by a new interest in

Entrepreneurship: The Practice and Mindset (PDF) catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this latest new textbook emphasizes practice and learning through action. College students learn entrepreneurship