Grewal and Levy’s Marketing 6th edition shows today’s social, mobile and digital college student population how marketing adds value and how firms rely on value for establishing long lasting relationships with their customers. Underscoring that even the best services and products will go unsold if marketers cannot communicate their value,
Structured around the latest CACREP standards, Counseling Theory: Guiding Reflective Practice (PDF), by Naijian Zhang and Richard D. Parsons, presents theory as an important component to both professional practice and counselor identity formation. Drawing on the assistance of current practitioners, the textbook uses both cutting-edge and classical theoretical models of
Weygandt’s Financial Accounting, 9th Edition (PDF) offers a more in-depth introduction to financial accounting with a continued focus on real and relevant examples based on everyday life. The goal of this etextbook is to help readers further understand the fundamental concepts necessary to use accounting effectively today, as well as
Prepare, Practice, Review College Algebra Enhanced with Graphing Utilities, 7th Edition, (PDF) has evolved to meet present-day course needs by integrating the usage of graphing calculators, active learning, and technology in novel ways to help algebra students be successful in their program, as well as in their future endeavors. In
Learn everything you need to safely and compassionately care for patients requiring ventilator support with Pilbeam’s Mechanical Ventilation: Physiological and Clinical Applications, 6th Edition. Known for its simple explanations and in-depth coverage of patient-ventilator management, this evidence-based textbook walks readers through the most fundamental and advanced concepts surrounding mechanical ventilation