Category: E-Books

How do neurons turn into minds? How does physical “stuff”—atoms, chemicals, molecules, and cells—create the vivid and various worlds inside our heads? The problem of consciousness has gnawed at us for millennia. In the last century there have been massive breakthroughs that have rewritten the science of the brain, and

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

This ebook provides an exceptional overview on the most recent developments in initially diverse areas of behavioral genomic research that now start to intertwine to give more detailed insights into the complex nature of behavior in health and disease. Behavioral Neurogenomics, (PDF),  focuses on our current understanding of genetic and

Biographies in the History of Physics, (PDF) sheds new light on the biographical method in the history of physics by including the biographies of scientific objects, concepts, and institutions. What is a biography? Can biographies also be written for non-human subjects like scientific instruments, concepts, or institutions? The respective chapters

Introduction to Chemical Engineering Thermodynamics, 8th edition, (PDF) presents comprehensive coverage of the subject of thermodynamics from a chemical engineering viewpoint. The ebook provides a thorough exposition of the principles of thermodynamics and details their application to chemical processes. The content is structured to alternate between the development of thermodynamic