Category: E-Books

Boone’s Contemporary Marketing, 17th Edition, (PDF) is the proven, premier teaching and learning resource for initial marketing courses. The authors offer thorough coverage of essential marketing principles, discovering all components of the marketing mix, and offering practical guidance to help business students prepare for successful marketing careers. This trusted textbook

Pride and Ferrell’s MARKETING 2016 provides a thorough outline of essential marketing principles within a visually appealing, reader-friendly presentation. This admired and proven textbook helps students develop the knowledge and decision-making skills they need to thrive in today’s competitive business environment. MARKETING 2016, 18th Edition, (PDF) offers detailed coverage of

An Introduction to Text Mining (ePub/PDF) is the perfect introduction for students seeking to collect and evaluate textual data from online sources. It includes the most critical issues that they must take into contemplation at all stages of their research projects. Students in social science courses communicate, socialize, learn, shop,

The modular and flexible format and very student focused features of by Michael Geringer’s International Business (PDF) allows instructors to make the study of International Business (IB) personally relevant for every college student and empowers them to develop their global mindset. Making the study of international business personal. Reviews “Great

Applied Behavior Analysis, 3rd Edition, (PDF) offers a comprehensive, in-depth discussion of the field, providing a complete description of the procedures and principles for changing and analyzing socially important behavior. The 3rd Edition includes coverage of advances in all three interrelated domains of the sciences of behavior–basic research, theoretical, and