Category: E-Books

Kerin and Hartley’s Marketing 13th edition (PDF) is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision-making through extended cases, examples, and videos involving real people making real marketing decisions. The writer team’s decades of combined experience

Introduction to Compressible Fluid Flow, 2nd Edition (PDF) offers extensive coverage of the physical phenomena experienced incompressible flow. Updated and revised, the second edition provides a thorough explanation of the assumptions used in the analysis of compressible flows. It develops in students an understanding of what causes compressible flows to

This ebook is the first attempt to describe the conditions which saw a focus develop on business ethics particularly in the 1960s and 70s, and how the wider field developed to include related notions such as corporate governance, ethical leadership, corporate social responsibility, sustainable business, and responsible management education. The

The Future of Intelligent Transport Systems (PDF) considers ITS from three perspectives: business models, users, and policy/regulation. Topics cover in-vehicle applications, such as autonomous driving, vehicle-to-vehicle/vehicle-to-infrastructure communication, and related applications, such as personalized mobility. The ebook also examines ITS technology enablers, such as wireless communication, sensing technologies, user behavior as

Nerves and Nerve Injuries Volume 1 (PDF) is the first comprehensive work dedicated to the nerves of the body. An essential work for anyone studying the nerves or treating patients with nerve injuries, these ebooks will become the ‘go to’ source in the field. The nerves are treated in a