Category: E-Books

Essentials of Marketing: A Marketing Strategy Planning Approach 15th edition (PDF) is all about marketing and marketing strategy planning. At its core marketing strategy planning is about finding out how to do a superior job of satisfying customers. This author squad takes that point of view seriously and considers in

The Science of Grapevines, 3rd Edition, (PDF) shows the latest insights into cultivar relationships, hormone action, vascular transport, and stress responses of grapevines. Based on the author’s many years of teaching, research, and practical experience with grapevines and grape production, the ebook is completely revised and updated, presenting a comprehensive

Analysis and Application of Analog Electronic Circuits to Biomedical Instrumentation, 2nd Edition, (PDF) helps biomedical engineers understand the fundamental analog electronic circuits used for signal conditioning in biomedical instruments. It describes the function and design of signal conditioning systems using analog ICs—the circuits that enable ECG, EMG, ERG, EEG, tomographic

With College Algebra Essentials, 5th Edition, (PDF), the esteemed Dr. Blitzer takes college student engagement with the mathematical world to a completely new level drawing from applications across all fields and also topics that are of interest to any college student (e.g., grade inflation, student loan debt, sleep hours of

Market Assessment with OR Applications, (PDF) presents an understanding of the concept of marketing and its part in business and public organization including the requirement for scientific marketing analysis. It includes a number of mathematical models applied for better decision making, promotional decisions in the presence of competition, and sales