Category: E-Books

Hoffman and Bateson’s Services Marketing: Concepts, Strategies, and Cases, 4th edition (PDF) examines the use of services marketing as a competitive tool from a uniquely broad perspective. The textbook explores services marketing not only as an essential focus for service firms but also as a source of competitive advantage for

Focus on economics student engagement through real-world applications and exercises The number-one question university students of economics ask themselves is, “Why am I here, and will I ever use this in my real life?” Authors Hubbard & O’Brien answers this question in Microeconomics 2nd Canadian Edition (PDF) by demonstrating that

Health Care Information Systems, 4th Edition, (PDF) is the latest version of the acclaimed textbook that provides the basic knowledge and instruments needed to manage information and information resources effectively within a broad variety of health care organizations. It evaluates the major environmental forces that shape the national health information

Designed with practical usability in mind, Comprehensive Dermatologic Drug Therapy, 4th Edition, (PDF) helps you effectively and safely treat the skin disorders you are likely going to see in your practice. Dr. Stephen E. Wolverton and new associate editor Dr. Jashin J. Wu lead a team of global experts to

Every year, several businesses file for bankruptcy protection because managers fail to efficiently organize the company’s operations, pay inadequate attention to product quality, misread market trends or misinterpret the activities and intentions of rival companies. Maybe they fail to formulate optimal advertising or financing strategies, obtain raw materials and components