Category: E-Books

For undergraduate or graduate management courses in Group Dynamics, Organization Behavior, or Teamwork. Equips members and team leaders for success with theory and real-world applications Making the Team 6th edition (PDF) shows leaders how to design teams to function optimally, and focuses on the skills needed to become really productive

The Case Study Research and Applications: Design and Methods 6th Edition (PDF) of author Robert K. Yin′s is a bestseller that provides a complete portal to the world of case study research. Offering a clear and comprehensive coverage of the design and use of the case study method in addition

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

An interdisciplinary survey text on leadership theory grounded using critical perspectives – Leadership Theory: Cultivating Critical Perspectives (PDF) is designed specifically for use in graduate or undergraduate classrooms providing a comprehensive overview of essential theories informing the leadership studies knowledge base. The textbook infuses critical perspectives in a developmental manner

In an every-changing financial markets, Charles Jones and Gerald Jensens’ Investments: Analysis and Management 13th edition (PDF) remains one of the most comprehensive and readable investments textbooks. College students can count on the new 13th edition for currency, clarity, and balance. An effective organizational structure and essentials approach, important finance concepts and analytical