Category: E-Books

An introduction to the world of marketing using a practical, proven, and engaging approach Gary Armstrong & Philip Kotler’s Marketing: An Introduction, 13th edition, (PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that

This renowned and globally-focused textbook, Psychology 2nd European Edition (PDF) spans the entire discipline of psychology – from the basic principles of psychology as a science to more nuanced attitudes in core disciplines such as cognitive, social, developmental, and personality psychology. Woven together with research boxes, engaging features, and activities

Berk/DeMarzo/Harford’s Fundamentals of Corporate Finance, 3rd Global Edition (PDF) applied perspective cements your understanding of modern-day core principles, emphasizing problem-solving and real-life financial management practices—all in a clear valuation framework. MyFinanceLab for Fundamentals of Corporate Finance 3e (Global) builds learning experiences that are truly customized and continuously adaptive. MyFinanceLab (not

A research-driven approach, fine-tuned for even greater ease-of-use and student success For the 4th Edition of Physics for Scientists and Engineers (PDF), Dr. Knight continues to build on strong research-based foundations with fine-tuned and streamlined content, hallmark features, taking college student learning to a new level. By extending problem-solving guidance to

Mathematical Statistics: Basic Ideas and Selected Topics, Volume 2 (PDF) presents important statistical methods, concepts, and tools not covered in the authors’ previous volume. This 2nd volume focuses on inference in semi- and non-parametric models. It not only reexamines the procedures introduced in the 1st volume from a more sophisticated