Category: E-Books

This teaching and research volume has been composed in honor of Rosalie Tung, a prominent institution builder, educator, and thought leader in the field of international business (IB). The volume addresses Rosalie Tung’s main research emphasis in a career that has already spanned numerous decades, namely the analysis of distance

Amusing, instructive, colorful—pictorial maps have been used and respected since the first medieval cartographer put pen to paper depicting trees and mountains across countries, people and objects around margins, and sea monsters in oceans. More current generations of pictorial map artists have continued that traditional mixture of fact and whimsy,

Fundamentals of C++ for experienced programmers and novices alike. Intended for use in a 3-term, 2-term, or accelerated 1-term C++ programming sequence, this latest Starting Out with C++: Early Objects, 9th edition, (PDF) by Gaddis et al introduces the fundamentals of C++ to experienced and novices programmers alike. In easy-to-understand and clear

For many generations of professionals in the musical community, Tonal Harmony 8th edition (PDF) has provided an accessible, yet very comprehensive, and highly practical, set of tools for understanding music. With this new 8th edition, 21st-century technology meets a time-honored tradition. Now available in McGraw-Hill Education’s Connect® with SmartBook®, (sold

In a fast-changing, increasingly social and digital marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing 17th global edition (PDF) helps university students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make brands and products an integral