Kotler & Keller’s Framework for Marketing Management 6th global edition is a concise, streamlined version of Kotler and Keller’s 15th edition of Marketing Management, a comprehensive look at marketing strategy. The textbook’s efficient coverage of current marketing management practices makes for a somewhat short yet thorough textbook that provides the
Framed in a student-friendly writing style, this textbook, Healey’s The Essentials of Statistics: A Tool for Social Research 4th edition (PDF) presents the essentials of statistics with an applied approach. Author Joseph Healey encourages skill development for statistical literacy, emphasizing computational competence and the ability to read social science literature
WORLD POLITICS: TREND AND TRANSFORMATION 2016-2017 (16th edition, in PDF) offers an analysis of the most up-to-date research, data, and contemporary events from today’s international political stage. You will understand what is happening today and why. The 2016-2017 Edition incorporates recent challenges to global peace and prosperity, advances in military
The Legal Environment Of Business, Text and Cases, 11th Edition, (PDF) provides comprehensive, innovative coverage using a stimulating, understandable approach. You master crucial skills as you study the legal environment within the setting of law in today’s increasingly regulated business world. Tons of examples, business-oriented features, and step-by-step evaluations place
A broad, practical introduction to operations, reinforced with an extensive collection of practice problems Principles of Operations Management: Sustainability and Supply Chain Management 10th Global Edition (PDF) presents a broad introduction to the field of operations in a practical and realistic manner, while offering the largest and most diverse collection