Integrating comprehensive coverage with an extensive variety of real-life cases, International Entrepreneurship, 3rd Edition, (PDF) gives you the tools you need to effectively launch international ventures in today’s hypercompetitive world. Popular author Dr. Robert D. Hisrich assists students and entrepreneurs develop global business plans, choose international opportunities, and decide the
Structure for Architects: A Case Study in Steel, Wood, and Reinforced Concrete Design, (PDF) is a follow-up to the authors’ first textbook, Structure for Architects: A Primer, highlighting the conceptual understanding of structural design in simple terms and language. This ebook focuses on structural principles applied to the design of
Abnormal Psychology, 6th Canadian Edition, (PDF) will provide your college students with the latest, reliable and relevant content available in an abnormal psychology undergraduate textbook. Lecturers can trust that with Flett 6th Canadian edition their psychology students have the most accurate and comprehensive content and research coverage available in a
An introduction to the world of marketing using a practical, proven, and engaging approach Gary Armstrong & Philip Kotler’s Marketing: An Introduction, 13th edition, (PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that
Known for its clear narrative voice and flawless scholarship, Alan Brinkley’s popular program for the U.S. survey course calls students to think critically about the many forces that continually build The Unfinished Nation that is the United States. In a brief but wide-ranging narrative, Brinkley shows the complexity and diversity