Category: Non Fiction

Aircraft Financing and Leasing: Tools for Success in Aircraft Acquisition and Management (PDF) provides industry professionals, researchers, and students with a thorough overview of the skills necessary for navigating this dynamic field. The ebook details the industry’s foundational concepts, including airline credit analysis, insurance, aviation law and regulation, transaction cost

Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, In Essentials of Marketing Management 2nd edition (PDF), the expert authors Lancaster and Massingham’s

Technology Entrepreneurship: Taking Innovation to the Marketplace, 3rd Edition, (PDF) offers a practical toolkit for potential entrepreneurs with technology backgrounds that will assist them to navigate complex issues such as raising capital, product development, IP protection, and more. The ebook’s structure follows the entrepreneurial process in a step-by-step way, outlining

Java For Everyone, 2nd Edition (PDF) is an introduction to Java, and just as importantly, computer programming, that emphasizes the essentials and on effective learning. It is designed to serve a wide range of student abilities and interests and is suitable for a first course in programming for students in