Category: Non Fiction

How Brands Grow: What Marketers Don’t Know (audiobook) was voted AdAge’s Most-Recommended Marketing AudioBook of 2013. This audiobook offers evidence-based solutions to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising actually works, what price promotions really do and the way loyalty programs

Ideal for non-majors, majors, and mixed-majors, Nutrition: Concepts And Controversies 13th edition provides practical applications and accessible explanations to dispel common misconceptions about nutrition and empower students to make lasting behavior changes. Do pregnant women really crave pickles and ice cream? Are carbohydrates good or bad? These and many more topics

Jones/George’s, Essentials of Contemporary Management 7th edition (PDF) is the concise edition of Contemporary Management 7th edition. George and Jones are dedicated to the challenge of “Making It Real“ for college students. In this 7th edition of Essentials of Contemporary Management, the focus continues to be on providing the most

Business Law and the Legal Environment (8th Edition) is a business law ebook (in PDF) you’ll actually enjoy reading. Time after time, students and readers like you have commented that this is the most interesting introduction to law they have ever read. BUSINESS LAW AND THE LEGAL ENVIRONMENT, STANDARD EDITION

Rereading America: Cultural Contexts for Critical Thinking and Writing 11th edition (PDF) remains the most widely adopted ebook of its kind because it works: instructors tell us time and again that they have watched their class students grow as critical thinkers and writers as they grapple with Rereading America 11e‘s