Category: Non Fiction

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, In Essentials of Marketing Management 2nd edition (PDF), the expert authors Lancaster and Massingham’s

With an author team equally at home in the classroom, in the lab, or on the bestseller list, Introducing Psychology, 3rd Edition, (PDF) is a textbook written to keep students turning the pages. It provides expert coverage of psychology’s scientific foundations, but talks with students in a style that’s anything

Kaplan’s The Basics, 8th Edition, (ePub/PDF) provides a comprehensive review of essential nursing school content so you can excel in your assignments and exams. The Best Review Used by thousands of college students every year to succeed in nursing school and beyond All the crucial content you need, presented in

How are you learning about the most important essential and current concepts of information technology? Computing Essentials 2017 allows you to Make IT Work for You through relevant explorations of ethics and environment sections throughout each chapter. Current examples references and exercises allow students to understand today’s role of Computer

Individual Differences and Personality, 3rd Edition, (PDF) offers a comprehensive overview of research on personality. The ebook begins with the main approaches to the study of personality, basic principles of personality measurement, the idea of personality traits, and the major dimensions of personality variation. Additional chapters review personality change and