Category: Non Fiction

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

In the past 50 years, the theory and the methods of reliability analysis have developed significantly. Therefore, it is very essential for the reliability specialist to be informed of each reliability measure. Ram’s Reliability Engineering: Methods and Applications (PDF) will provide historical developments, applications, numerous examples, current advancements, and several

It inspires students to think like anthropologists in a multicultural and global age. Covering the essential concepts that drive cultural anthropology today, Kenneth Guest’s Cultural Anthropology: A Toolkit for a Global Age, 2nd edition (PDF) shows college students that now, more than ever, global forces affect local culture and that

This product includes Concepts of Genetics 2e testbank, instructor’s solution manual, and PowerPoint presentation slides. No ebook included in this sale. About the eBook Concepts of Genetics 2nd edition is a one-semester introductory genetics textbook that explains genetics concepts in an engaging and up-to-date manner. Robert J. Brooker, author of

Understanding that a global humanities course is taught in many varying ways, Dr. Gloria Fiero redefines the discipline for great flexibility with The Humanistic Tradition: The First Civilizations and the Classical Legacy 7th edition (PDF). Enhanced by McGraw-Hill’s LearnSmart® and SmartBook®, (not included in this sale), Dr. Fiero delivers a