Category: Non Fiction

An introduction to the world of marketing using a practical, proven, and engaging approach Gary Armstrong & Philip Kotler’s Marketing: An Introduction, 13th edition, (PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that

Beginning with the historical background of probability theory, this thoroughly revised textbook Introduction to Probability and Statistic 2nd edition (PDF) examines all important aspects of mathematical probability – including probability distributions, random variables, stochastic convergence, characteristic and generating functions, and limit theorems – and provides an introduction to various types

This International Business in a VUCA World: The Changing Role of States and Firms 14th volume (PDF) in the PIBR series is dedicated to Professor Peter Buckley, OBE, whose creative contributions to IB theory and practice over many decades are unmatched. His scientific oeuvre has continued to grow, both in

20 years since the publication of the 2nd Edition and more than 30 years since the publication of the original book, Racial Formation in the United States 3rd edition (PDF) now arrives with every chapter radically rewritten and revised by authors Michael Omi and Howard Winant, but the overall vision

The ebook Human Development & Performance Throughout the Lifespan, 2nd Edition (PDF) is ideal for physical therapy, occupational therapy, and other rehabilitation disciplines. It provides a occupation-based, broad view of development and performance throughout all life stages with an emphasis on the factors that influence daily participation and optimal performance