Category: Non Fiction

From classical conditioning, habituation, and instrumental conditioning to stimulus control, aversive control, and their applications to the study of cognition, this learning and behavior textbook The Principles of Learning and Behavior, 7th edition, (PDF) provides a comprehensive introduction to the elementary forms of learning that have been the focus of

Author Spencer A. Rathus provides a hands-on approach in the chronologically organized Childhood And Adolescence: Voyages In Development, 6th Edition (PDF) to support you in helping college students understand the link between research and developmental theories as well as their application to everyday life. Using his proven pedagogical approach, interspersed

Pride and Ferrell’s MARKETING 2016 provides a thorough outline of essential marketing principles within a visually appealing, reader-friendly presentation. This admired and proven textbook helps students develop the knowledge and decision-making skills they need to thrive in today’s competitive business environment. MARKETING 2016, 18th Edition, (PDF) offers detailed coverage of

An accessible and comprehensive fourth edition of the popular textbook on personality, individual differences and intelligence that provides the latest research and a wealth of pedagogical features. Personality, Individual Differences and Intelligence, 4th Edition, (PDF) continues to propose a comprehensive, accessible and comprehensively up-to-date introduction to this captivating field. A

Tells the story of chemistry in a unified and thematic way while building 21st-century skills Bestselling author Nivaldo Tro’s premise is that matter is particulate – it is composed of molecules; the structure of those particles determines the properties of matter.” This core idea is the inspiration for his seminal