Category: Non Fiction

Resourceful companies today must successfully manage the entire supply flow, from the value-added processes of the firm, through the sources of the firm, and on to the customers of the firm. Operations and Supply Chain Management 15th edition (PDF) provides well-balanced coverage of managing people and applying sophisticated technology to

Diagnostic Teaching of Reading 7th edition (PDF), by renowned author Barbara J. Walker, is the ideal resource for in-service and pre-service educators, including literacy coaches, instructors, reading specialists, school psychologists, teachers, special education teachers, and Title I teachers. In it they see how to use a variety of assessment and

This ebook, Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly

In Adolescence, 16th edition, (PDF), master teacher, John Santrock connects undergrad students to current research and real-world application, helping students see how adolescent psychology plays a role in their own lives and in their future careers. Through an integrated personalized digital learning program, students gain the insight they need to

Marketing: Real People, Real Choices 9th edition (PDF) is the only textbook to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Relevant, timely, and dynamic, this reader-friendly textbook shows readers how marketing concepts are implemented, and what they really mean