Category: Non Fiction

An introduction to the world of marketing using a practical, proven, and engaging approach Gary Armstrong & Philip Kotler’s Marketing: An Introduction, 13th edition, (PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that

The ebook, Innovation in Food Ecosystems: Entrepreneurship for a Sustainable Future (PDF), addresses the intersections of entrepreneurship, innovation and sustainability in food systems, and provides high-quality research illustrating the central role that food consumption and production play in attaining sustainability goals. Entrepreneurship and innovation have become particularly relevant aspects in

Considered the classic source by means of the authors’ proven learning experiences from the field, as well as its excellent balance of theory and application, Direct Social Work Practice: Theory And Skills, 10th edition (PDF) prepares social work students for effective ethical practice. Well organized, authoritative, and written with an

Physical Geology: Earth Revealed 9th edition is appropriate for introductory physical geology classes. This etextbook, which includes the same information as the market-leading Physical Geology – 13th edition, by Plummer and Carlson, is for the instructor who prefers to cover plate tectonics very early in the course.The 9th edition has

Introduction to Global Politics, 4th Edition, (PDF) offers college students a truly global approach to International Relations. The ebook’s three-part organization and ten-chapter structure offer a solid introduction to the central areas of study in this course: History, Global Actors, Theories, Security Issues, and Economic Issues. Using the theme of