Category: Non Fiction

How Brands Grow: What Marketers Don’t Know (audiobook) was voted AdAge’s Most-Recommended Marketing AudioBook of 2013. This audiobook offers evidence-based solutions to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising actually works, what price promotions really do and the way loyalty programs

This newest edition of Chemistry: Principles And Reactions 8th Edition, (PDF) takes college students directly to the core of chemistry’s fundamental concepts and enables you to efficiently cover all topics found in a typical general chemistry ebook. Based on the authors’ broad teaching experience, the ebook includes concept-driven and rigorous

STAT2: Modeling with Regression and ANOVA, 2nd edition, (PDF) introduces students to statistical modeling ahead of what they have learned in a Stat 101 college course or an AP Statistics course. Building on fundamental concepts and methods learned in that course, STAT2 encourages students to evaluate richer datasets that include

Privitera’s Statistics for the Behavioral Sciences 2nd Edition (PDF), engages college students in an ongoing spirit of discovery by illustrating how statistics apply to modern-day research problems. By integrating robust pedagogy as well as practical examples and screenshots for using IBM SPSS® Statistics software, award-winning author Gregory J. Privitera balances

Real-world applications in Financial Markets and Institutions 9th global edition (PDF) help university students navigate the shifting financial landscape – Financial Markets and Institutions 9e (global) takes a practical approach to the changing landscape of financial institutions and markets. Best-selling authors Stanley G. Eakins and Frederic S. Mishkin use core