Category: Non Fiction

Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling

This remarkable new etextbook “Social Psychology: The Science of Everyday Life” (PDF) offers a fresh approach to the study of social psychology, integrating research, theory, and applications into a coherent, contemporary portrait of the field that no other available textbook can match. Drawing on over fifty years of combined teaching

Prepare for success in the classroom! Corresponding to the chapters in Lewis’ market-leading textbook Medical-Surgical Nursing: Assessment and Management of Clinical Problems 10th edition, this Study Guide (in PDF) offers a complete review of content and a wide range of activities to help you understand key nursing concepts. Alternate item

This Discipline in the Secondary Classroom: A Positive Approach to Behavior Management 3rd edition (in PDF) is a treasure trove of practical advice, checklists, tips, reproducible, and ready-to-use activities that will save secondary teachers time and help them become more effective educators. Both new and seasoned teachers will find the

Following in the wake of Chang’s two other popular physical chemistry textbooks (Physical Chemistry for the Biosciences and Physical Chemistry for the Chemical and Biological Sciences), this new title introduces laser spectroscopist Jay Thoman (Williams College) as co-author. This complete new text has been extensively revised both in scope and