A student-centered approach to financial accounting Accounting is the language of business, and grasping the role accounting plays in business is important to a student’s success in getting a business degree. Financial Accounting, 12th Edition, (PDF) puts the emphasis on the purpose of Accounting in business. With streamlined chapters and
The Matrix of Race: Social Construction, Intersectionality, and Inequality (PDF/Mobi) for ethnic and race relations courses, is written by 3 leading scholars — Rodney D. Coates, Abby L. Ferber, and David L. Brunsma — and reflects a very contemporary way of looking at minorities, race, and intergroup relations. Older textbooks use
An introduction to the world of marketing using a practical, proven, and engaging approach Gary Armstrong & Philip Kotler’s Marketing: An Introduction, 13th edition, (PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that
The revised International Construction Contract Law 2nd edition (PDF) is a comprehensive ebook that offers an understanding of the managerial and legal aspects of large international construction projects. This practical resource presents an introduction to the global construction industry, reviews the basics of construction projects and examines the common risks
In this funny and fact-packed introductory science ebook, kids will meet the viruses, bacteria, and other germs and microbes that are all around but are too small for us to see. What do a fungus that grows, squid that glows, and tiny creatures in the soil under your toes all