Category: Non Fiction

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

Health Assessment in Nursing, 5th Edition, (PDF) offers all of the background needed for interviewing the client and performing an assessment making this the perfect text for students learning Assessments. The exclusive 3-column format used for teaching students, assessment techniques (Assessment Procedures/Normal Findings/Abnormal Findings) breaks the process down into easy-to-understand

Drawing upon over forty years of experience, Robert S. Witte and John S. Witte, the authors of Statistics, 11th Edition (PDF) provide business professionals with a clear and methodical approach to essential statistical procedures. The etextbook clearly explains the basic concepts and procedures of descriptive and inferential statistical analysis. It features

Pediatric Surgery: Expert Consult, 7th Edition, (PDF) – edited by Coran, Caldamone, Adzick, Laberge, Krummel, and Shamberger – features up-to-date, comprehensive guidance on all aspects of childhood surgery, including, tumors, congenital malformations, trauma, and urologic problems. Apply the newest developments in fetal surgery, minimally invasive surgery in children, adolescent bariatric

The fourth edition of a classic, prominent resource for the field of sport, exercise, and performance psychology Now expanded to two volumes, and including a wealth of new chapters from highly respected specialists in the field, this all-new edition of the Handbook of Sports Psychology draws on an international roster of scholars