Category: Non Fiction

An introduction to the world of marketing using a practical, proven, and engaging approach Gary Armstrong & Philip Kotler’s Marketing: An Introduction, 13th edition, (PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that

Written through the collaboration of practitioners and educators, this textbook, Internal Auditing: Assurance and Advisory Services, 4th edition (PDF) serves as a cornerstone for internal audit education. It covers key fundamentals of internal auditing that can be applied in an ever-changing business world, serving as a reference and training tool

Virtual reality (VR) techniques are becoming more popular. The use of computer visualization and modeling is no longer exceptional in the area of ergonomics and occupational health and safety. Virtual Reality and Virtual Environments (PDF) describes how studies conducted in a simulated virtual world are making it likely to test

Bugs Rule! provides a lively introduction to the biology and natural history of insects and their non-insect cousins, such as spiders, scorpions, and centipedes. This richly illustrated textbook features more than 830 color photos, a concise overview of the basics of entomology, and numerous sidebars that highlight and explain key

Hornsby, Lial, Rockswold’s Graphical Approach to College Algebra 6th edition (PDF) covers functions through a consistent 4 part analytical process that asks college students to: 1) Examine the nature of the graph 2) Solve a typical equation graphically and analytically 3) Solve the related inequality graphically and analytically, and finally,