Category: Non Fiction

An introduction to the world of marketing using a practical, proven, and engaging approach Gary Armstrong & Philip Kotler’s Marketing: An Introduction, 13th edition, (PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that

The goal of every marketer is to create more value for customers. The authors of this new Principles of Marketing, 7th European Edition (PDF) by Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy have aimed to create more value for the reader by building on a classic marketing textbook with

Development of the Nervous System, 4th Edition (PDF) provides an informative and up-to-date account of our present understanding of the basic principles of neural development as exemplified by key experiments and observations from past and recent times. This ebook reflects the advances made over the last couple of years, demonstrating

With over one million copies sold worldwide, Exploring Strategy: Text and Cases 11th edition (PDF) has long been the essential strategy textbook for managers of tomorrow and today. From multinationals to entrepreneurial start-ups, government agencies to charities, this ebook raises the big questions about organisations – how they grow, how

Explore world history in a balanced, brief, highly readable overview that examines common challenges and experiences that unite the human past and identify key global regional patterns over time with The Essential World History Volume 1 To 1800 (8th Edition). This brief overview of world history covers intellectual, political, social,