Category: Non Fiction

A lot goes on in your head when you are doing something simple like remembering (or forgetting!) to do your next assignment. Bruce Goldstein explains all this activity going on in your mind in Cognitive Psychology: Connecting Mind, Research, And Everyday Experience, 5th edition (PDF). Concrete illustrations and examples help

Integrating comprehensive coverage with an extensive variety of real-life cases, International Entrepreneurship, 3rd Edition, (PDF) gives you the tools you need to effectively launch international ventures in today’s hypercompetitive world. Popular author Dr. Robert D. Hisrich assists students and entrepreneurs develop global business plans, choose international opportunities, and decide the

Familiarizes College Students with Global Marketing and the Global Business Environment – Marking the 20th anniversary of this series of textbooks, this Global Marketing 9th global edition (PDF) by Keegan and Green builds on the tradition and successes of previous editions. Its strategic and environmental approach outlines the major dimensions

For more than 6 decades, Accounting for Governmental & Nonprofit Entities, 17th edition (PDF) has been the leader in the market. It is a comprehensive governmental and not-for-profit accounting textbook written for students who will be working and auditing in public and not-for-profit sector entities. Originally published in 1951 and

Introduction to Robust Estimating and Hypothesis Testing, 4th Edition, (PDF) is a ‘how-to’ on the use of robust methods using available software. Modern robust methods offer improved techniques for dealing with outliers, skewed distribution curvature, and heteroscedasticity that can give substantial gains in power in addition to a deeper, more