Category: Non Fiction

Business Ethics as a Science, (PDF) reflects how to make the methodology of business ethics more scientific, particularly its normative branch. Storchevoy discovers the attempts of economic theory to contribute to the scientific normative analysis of economic behavior, mainly the welfare economics of 1910-1950 and operational discussions of economics and

This brief ebook, Positive Psychology: The Science of Happiness and Flourishing, 2nd edition (PDF) presents in-depth coverage of the relatively new area of positive psychology. Topically organized, it looks at how positive psychology relates to stresses and health within such traditional research areas as clinical, personality, developmental, social, motivational, and

What does ‘if’ mean? It is one of the most repeatedly used words in the English language, in itself a symbol of the significance of conditional thinking to human cognitive life. We ask conditional questions, make conditional statements, and issue conditional orders. We need to think and talk for the

A Succinct Guide to 21st Century Marketing Management Keller’s Framework for Marketing Management 6th edition (PDF) is a concise, streamlined version of Kotler & Keller’s Marketing Management 15th edition, a comprehensive look at marketing strategy. The ebook’s efficient coverage of current marketing management practices makes for a very short yet

The Equation of Knowledge: From Bayes’ Rule to a Unified Philosophy of Science (PDF) familiarizes readers with the Bayesian approach to science: teasing out the relationship between probability and knowledge. The author struggles to make this ebook accessible to a very broad audience, suitable for students, professionals, and academics, in