Category: Non Fiction

An introduction to the world of marketing using a practical, proven, and engaging approach Gary Armstrong & Philip Kotler’s Marketing: An Introduction, 13th edition, (PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that

Compelling readings. Innovative writing assignments. Research-based explanations and exercises. Flemming’s Reading For Results, 13th Edition, (PDF) includes all the trademark features you’ve come to expect from this leader in developmental reading instruction. Known for her ability to turn abstract reading theory into concrete reading practice, Laraine Flemming is back with

More than 400 diagnoses that are referenced, delineated, and lavishly illustrated highlight the Diagnostic Imaging: Pediatrics 3rd edition of this bestselling PDF reference eBook. Award-winning educator Dr. Carl Merrow and his expert author team provide carefully updated information in a concise, bulleted format, keeping you current with recent advances in

Smith’s Organic Chemistry 5th edition (PDF) continues to breathe new life into the organic chemistry world. This revised 5th edition retains its popular delivery of organic chemistry content in a student-friendly format. Author Janice Smith draws on her extensive teaching background to deliver organic chemistry in a way in which

Boone’s Contemporary Marketing, 17th Edition, (PDF) is the proven, premier teaching and learning resource for initial marketing courses. The authors offer thorough coverage of essential marketing principles, discovering all components of the marketing mix, and offering practical guidance to help business students prepare for successful marketing careers. This trusted textbook