Category: Non Fiction

An introduction to the world of marketing using a practical, proven, and engaging approach Gary Armstrong & Philip Kotler’s Marketing: An Introduction, 13th edition, (PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that

Obtained from the classic textbook originated by Lubert Stryer and continued by John Tymoczko and Jeremy Berg, Biochemistry: A Short Course, 4th Edition, (PDF) emphasizes the major topics taught in a one-semester biochemistry course. With its concise chapters and relevant examples, this comprehensively updated new fourth edition assists college students

Gain a deep, practical understanding of 5G technology, applications, architecture, standards, and ecosystem The 5G ultra-high-speed wireless communication standard is a key technological leap forward–substantially increasing capacity and speed, improving current use cases, and making many new applications practical. For technical managers, professionals, and students, 5G requires important new knowledge

Fundamentals of Futures and Options Markets 9th edition (PDF) covers much of the same material as John Hull’s acclaimed title Options, Futures, and Other Derivatives 9e. However, this textbook simplifies the language for less mathematically sophisticated students and audiences. The updated 9th Edition of Fundamentals of Futures and Options Markets

Marketing Research: An Applied Approach 5th Edition (PDF) is offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this textbook is much valued for its wealth of International and European case material, which is why we see strong sales of this